Better Ranges. Better Rounds.
The Problem
Every technology product in the golf industry faces toward the player or the tee sheet. Nobody has built the operational intelligence layer for driving ranges — the one that tells operators what is actually happening, and helps them do something about it. That's what I'm building.
What We Do
I bring 20 years of operational efficiency expertise to the driving range. I start by understanding your operation — properly, on the ground — before recommending anything. Some ranges need a full operational redesign. Some need a data layer. Most need both.
Systems Thinking applied to driving range operations. I map your processes, challenge your assumptions, and redesign workflows around what a range is actually for — giving the player the best possible experience. This layer delivers value from week one. No technology required.
The doing.
The RangeOpsAI data platform. POS ingestion, weather correlation, demand forecasting, operator dashboard, customer-facing live visibility. Makes the improvements from the consultancy permanent, measurable, and scalable across every site you operate.
The seeing.
Operational data turned outward. Live range status for customers, weather-triggered promotions, automated social content, and behavioural push notifications. Turns the intelligence from Layer 2 into revenue-driving customer action. The range that talks to its customers before they leave the house.
The showing.
Why RangeOpsAI
Know what's coming before it arrives. POS data overlaid with weather, time, and historical patterns produces forecasts that let you plan staffing, stock, and promotions around real demand — not gut feel.
Stop running ball washing cycles on a clock. Stop staffing for a Saturday crowd on a Tuesday evening. I apply Systems Thinking to your operation, find the waste, and remove it — permanently.
Before your customer leaves home, they want to know if it's worth the trip. Live bay availability, wait times, active promotions — the operational data you already have, made visible to the people who need it.
Who We Are
Founder, RangeOpsAI
I've spent twenty years finding the operational inefficiencies that hide in plain sight — the processes running on habit rather than data, the scheduling built around assumption rather than demand. For organisations including Allianz and others at scale.
The principles of Systems Thinking don't care what industry you're in. Waste is waste. Demand is demand. Data is data. RangeOpsAI exists because I love golf, I use driving ranges constantly, and I can see exactly what's missing.
The player just wants their next round to be the best of their life.
Get In Touch
If you operate a driving range and want to think differently about how it runs — or if you're just curious what operational intelligence could mean for your business — drop me a line. No pitch. Just a conversation between two people who care about golf.
dave@rangeopsai.comrangeopsai.com · Bournemouth, UK